Organic Flowers
At Fiore, every flower you see is certified organic. Always. We’re proud to be one of the few florists in the Netherlands working exclusively with flowers that are grown in harmony with nature, without chemical pesticides, artificial fertilizers or heated greenhouses.
We are officially SKAL certified, which means every stem meets the strict European standards for organic farming and transparency. This is something we deeply believe in, not just for the planet but also for the people and pollinators who depend on it.
Grown with care, arranged with love
Our flowers are seasonal, slow grown and full of character. From the first tulips in spring to delicate cosmos in late summer, we follow the rhythm of nature and celebrate what the fields and gardens offer each week.
Every bouquet is one of a kind. No mass production, no flown-in roses, no shortcuts. Just honest flowers, thoughtfully arranged in our studio in Utrecht.
Why it matters
Organic flowers protect the soil, preserve biodiversity and support small-scale growers who choose quality over speed. They are better for the environment, better for the growers and simply more beautiful in their natural expression.
By choosing Fiore, you’re not just buying flowers. You are supporting a different system. One that is slower, softer and more sustainable.
Fiore is SKAL certified
SKAL Biocontrole is the Dutch authority for organic certification. Only registered florists who meet all official requirements may sell and label flowers as organic. When you buy from Fiore, you can trust that your flowers are truly and fully organic.
A Wilderful Florist
Fiore is proud to be part of Wilderful – a growing movement of florists across the Netherlands who work exclusively with organic, seasonal flowers. As the Wilderful florist of Utrecht, we’re connected to a network of like-minded growers and makers who care deeply about beauty, biodiversity and a slower, more sustainable way of working.
Want to know more about Wilderful? Visit wilderful.nl to explore the full network.